Heba Shaikh believes in a shared culture of transparency and accountability by investing in the power of community and personal connection. Our promise means to discuss the challenges we face and how we overcome them. We believe in the power of a collaborative approach. Therefore, when we find complex issues in our supply chain, we seek partnerships with local experts, like-minded brands and suppliers, and organisations that bring about long-lasting change. This is because we recognise we cannot solve these systemic problems on our own, and must collaborate to solve them sooner.

Systemic Change

We strive for a more ambitious and holistic approach towards circularity. Our first step is to reduce the enormous volume of new garments produced every year by crafting only what we need, as well as eliminating the use of synthetics. We operate our business in a way that shares the reward amongst all of our partners, not just a select few. Whether in industry or as a consumer, we must all play our part in change

Our suppliers and makers

Our manufacturers and suppliers are at the core of our business. We have built mutually-beneficial relationships that we value, and we plan for continued transparency.We take a fundamental approach to working with new manufacturers or suppliers to ensure that they meet our standards and expectations of doing business.We operate our business in a way that doesn't only generate affluence for just a few, but shares our revenue amongst all of our stakeholders.

No Polyester, Nylon or Synthetic fibres

The majority of recycled plastic fibres are made of plastic bottles, so when you throw away a garment, they still end up as pollution and never decompose. Synthetic fibres, most commonly polyester, need industrial circulation to manage recycling and re-recycling and we don’t believe that there is suitable infrastructure in place for this. Furthermore, when washed, synthetic fibres shed tiny particles of plastic into the water system that end up in our oceans.

Plastic is already a huge issue for our planet, and tiny particles cause damage to the environment and contaminate marine life. So, until innovation and development get to the level where we believe synthetics are a safe option, we remain committed to zero use of synthetic fibres.

No Cotton from Uzbekistan, Syria or Turkmenistan

None of our cotton comes from Uzbekistan, Syria, Turkmenistan, or from other states that are considered high risk for child or forced labour. We trace the country of origin for all of the cotton that we use back to the farm level for all of our key cotton suppliers. We only use organic cotton to promote improved practices in the supply chain and provide a better livelihood to farmers.

No Mulesing

Where possible we source our wool from farms that are committed to the highest levels of animal welfare and environmental stewardship. We do not accept wool from farms that allow mulesing.

No Viscose from Ancient and Endangered Forests

We commit to never use viscose from ancient and endangered forests or other controversial sources. Our suppliers are audited to verify they adhere to our standards.